Project Highlight
SHOPEE REVENUE SCALE-UP
Data
Rp11.77B / $735K GMV dalam 31 hari, 170,367 visitors, 15.19% conversion rate, 56,647 orders, 11,080 cancelled orders
Brand
gladfidsya Skincare
Channel
Shopee
Highlight
Managed Shopee channel to achieve Rp11.77B GMV dalam 31 hari dengan 170,367 visitors dan 15.19% conversion rate. Drove peak sales via 3.25 Gajian Sale dan optimized CPAS + Live Commerce untuk contribute 30%+ GMV dari live sessions.
Category
Ecommerce
Company
PT Glafidsya RMA Group
Location
Indonesia
Published
September 25, 2025
PORTFOLIO SUMMARY
Eommetce Manager – Shopee | Brand: gladfidsya | Mar 2024
Scope & Responsibilities: Shopee Seller Center, Shopee Ads, Shopee Live, Shopee Affiliate Program, MCN Management, Shopee Business Insights, Shopee Data, CPAS – Meta Collaborative Ads, Campaign Center, CS & Warehouse Coordination
1. Shopee Affiliate & MCN Scaling
Built end-to-end Shopee Affiliate system for gladfidsya brand. Onboarded MCN partners to activate 500+ affiliates. Managed sample seeding & commission optimization via Shopee Affiliate Program. Made affiliate top 3 traffic & revenue channel.
2. Shopee Live Commerce Leadership
Led daily Shopee Live operation as key conversion engine. Directed host scripting, flash voucher, and coin cashback strategy. Synchronized Shopee Ads + MCN affiliate traffic to boost live viewers during peak hours. Live contributed 30%+ of monthly GMV.
3. Mega Campaign Execution
Led 3.3, 3.15 Payday, and 3.25 Gajian Sale campaigns. Used Shopee Data & Business Insights to identify trending SKUs and competitor pricing pre-campaign. Executed Flash Sale, Bundle Deals, and Shopee Live with gladfidsya. Coordinated MCN affiliate push during traffic spikes.
4. CPAS & Paid Traffic Optimization
Managed CPAS – Collaborative Platform Ads Solution Meta x Shopee for gladfidsya. Optimized Meta traffic to Shopee product pages using Shopee Data signals. Scaled CPAS budget during 3.3-3.25 campaigns, driving high-intent buyers from IG/FB Ads to Shopee with trackable ROAS. CPAS became top paid traffic source outside Shopee Ads.
5. Traffic & Store Optimization
Drove 170,367 visitors with 15.19% conversion rate via SEO-optimized titles, shop decoration, and voucher strategy. Shopee Ads + CPAS + MCN affiliates drove 50%+ external traffic to product pages. Maintained high shop score & seller rating.
6. End-to-End Marketplace Operations
Owned full promotion calendar: Flash Sale, Bundle Deals, Voucher, Shopee Ads, CPAS & Live Ads setup. Coordinated with CS & warehouse teams to handle 56,647 orders with controlled 11,080 cancelled orders and zero overselling.
7. Data-Driven Scaling
Monitored Shopee Business Insights + Shopee Data daily to reallocate ad budget, live slot priority, CPAS campaign, and MCN samples toward winning SKUs during sales spikes. Optimized for maximum ROAS on Shopee Ads & CPAS using trend chart & conversion data.
Key Results: Mar 2024
| 1. Rp11.77B Sales | Total GMV in 1 month period |
| 2. 56,647 Orders | With 15.19% conversion rate |
| 3. 170,367 Visitors | High-intent traffic to store |
| 4. 500+ Affiliates | Activated via MCN network |
| 5. 30%+ GMV from Live | Led daily Shopee Live ops |
| 6. CPAS Top Paid Channel | Drove qualified traffic from Meta to Shopee |
