Omnichannel Management Ecommerce
Project
UNIFIED COMMERCE OPS PLATFORM
Data
5 channels via API: Shopee/TikTok/Lazada/WooCommerce/Shopify, 50,000+ orders/month, <10 sec data sync, 98% stock accuracy, <3 min chat response, real-time ROAS & P&L, zero manual input
Scope
AI Performance Marketing Architecture & Multi-Channel Operations
Highlight
Architected AI Base44 platform integrating official APIs from Shopee, TikTok Shop, Lazada, WooCommerce, and Shopify. Centralized orders, chats, stock, and ad spend into 1 dashboard with <10 sec sync. Built real-time ROAS & P&L reports pulling GMV/ad spend via API, enabling same-day budget optimization. AI auto-syncs stock <30 sec to prevent wasted ad spend on OOS products. No-code rules trigger APIs: auto-pause campaigns if ROAS <2, auto-hide listings if stock <5. Unified inbox via Chat API protects CR from paid traffic with <3 min response. Processed 50,000+ orders/month with 99% SLA fulfillment and 100% zero manual CSV input.
Category
Ecommerce
Company
PT Internet Typat Indonesia
Location
Indonesia
Published
September 25, 2025
Project Summery
AI Performance Marketing Architect – Unified Commerce Ops Platform | 2025
Scope & Responsibilities: AI Base44 Architecture, API Integration Shopee/TikTok/Lazada/WooCommerce/Shopify, Performance Marketing Automation, Centralized Order Management, Unified Chat Inbox, Real-Time Sales & ROAS Dashboard, Auto-Routing Workflow, SLA Monitoring, AI Reply Assistant
1. Official API Integration for 5 Channels
Architected AI Base44 to integrate Shopee Open Platform, TikTok Shop API, Lazada Open Platform, WooCommerce REST API, and Shopify Admin API. Engineered OAuth 2.0, real-time webhooks, rate limits, and error retry logic. Synced orders, products, inventory, chats, and ad spend in <10 seconds. Eliminated 100% manual input by pulling all data via API.
2. Centralized Order Dashboard for 5 Channels
Unified orders from Shopee, TikTok Shop, Lazada, WooCommerce, and Shopify into 1 dashboard via API. Auto-synced order status, tracking numbers, payments, and refunds in real-time. Processed 50,000+ orders/month across 5 channels. Cut order processing time 75%, enabling faster fulfillment to support paid traffic scale.
3. Unified Chat Inbox + Chat APIs
Integrated TikTok Shop Message API, Shopee Chat API, and Lazada IM API into 1 inbox. Chat webhooks deliver to dashboard in <3 seconds. AI Base44 reply assistant pulls order data via API for auto-suggested answers. Reduced first response time from 30 min to <3 min, protecting conversion rate from ads. 1 CS agent handles 5 channels simultaneously.
4. Real-Time Sales & ROAS Dashboard via API
Pulled GMV, net revenue, commission, and ad spend data directly via API from 5 channels. AI Base44 auto-generates daily P&L, ROAS, and CAC reports per channel & combined. Breakdown by product, campaign, CS, and courier. Cut manual reporting from 4 hours/day to 0 and enabled real-time budget shifting for performance marketing.
5. Real-Time Stock & Price Sync via API
Implemented real-time stock & price updates to Shopee, TikTok, Lazada, WooCommerce, Shopify via API. When sold on TikTok, AI Base44 pushes stock updates to 4 other channels via API in <30 seconds. Achieved 98% stock accuracy and <0.1% oversell rate, preventing wasted ad spend on OOS products.
6. No-Code Rules + AI Performance Insights
Enabled marketing & ops teams to create rules via AI Base44 no-code that trigger APIs: “If ROAS <2 on TikTok → auto-pause campaign”, “If Shopee stock <5 → auto-hide listing via API”. AI also provides auto-insights from API data: “SKU A on TikTok ROAS dropped 30% vs yesterday, check creative”. 1 marketer can manage 5 channels without dev.
Key Results:
| 1. 5 Channels via Official APIs | Integrated Shopee + TikTok + Lazada + WooCommerce + Shopify, <10 sec sync for perf marketing data |
| 2. 50,000+ Orders/Month | Processed via API with <5 min routing, supporting ad scale without ops bottleneck |
| 3. Real-Time ROAS & P&L | GMV/profit/ad spend pulled via API, enabling same-day budget optimization |
| 4. <3 Min First Response | Chat inbox via API protects CR from paid traffic |
| 5. 98% Stock Accuracy | Real-time API sync prevents burning ad budget on OOS SKUs |
| 6. Zero Manual Input | 100% of orders, chats, stock, ad data, reports via API, no CSV uploads |
